At the end of August Keurig Dr. Pepper, an American company that sounds Dutch, acquired JDE Peet which owns the ultimate Dutch coffee brand, Douwe Egberts.
I remember during one of our recent Home Assignments when we spend a summer traveling in the US, visiting our supporting congregations and family that many people had a Keurig machine in their kitchen. This was a way of making single cup coffees. I was surprised, because the name “Keurig” sounds Dutch. As a matter of fact it translates to things like: neat, elegant, excellent, choice, gentlemanly (or ladylike). And yet it is not Dutch.
The Keurig brand - as I mentioned in a previous post (see here) - was created by two Americans in the 1990’s. It is now part of the conglomerate of Keurig Dr.Pepper which makes the Keurig machines and various beverages. Anyone from Texas knows about Dr Pepper. It surprised me to find it in connection with coffee.
But now this beverage company has acquired the Dutch coffee brand, Douwe Egberts. When Phillips first invented the Senseo machine (another single serve coffee machine which is more prevalent in Europe), they partnered with coffee brand Douwe Egberts, wanting to give the new machines and its coffee a caché, a bit of elegance. Unfortunately for the coffee brand, they only had a contract with the coffee machine makers for a few years. When the contract expired, every supermarket in the country could make the coffee pads that work in the machine, removing Douwe Egberts profit while increasing Phillips profit.
Now the coffee brand will be able to take over the United States via a different coffee machine that sounds completely Dutch, unless you know about that Dr Pepper stuff. How do you make your coffee?